A headquarters for a Chinese electric vehicle company in Shenzhen. The programme brings together sales offices, a museum, cafe and restaurant, conference centre and design centre around a central public showroom where customers collect their new vehicles.
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Reference
01
The reference comes from the technology that gives the vehicle motion.
An AC induction motor works through rotation, magnetic field and force. Its logic is circular, radial and dynamic. The project uses this principle to organise the headquarters as a building formed around movement rather than frontage alone.
A second reference comes from contemporary car hub design. The hub carries load, expresses rotation and gives the wheel its visible structure. In the building, that logic informs the plan, roofscape and repeated radial organisation. The reference is therefore both mechanical and spatial: motor as system, hub as structure, showroom as public centre.
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System
02
The motor diagram becomes plan, movement and public sequence.
The headquarters is arranged as a series of programme wings set around a circular central volume. Sales, exhibition, hospitality, conference and design functions connect back to this shared centre, allowing the building to operate as workplace, brand environment and customer destination.
The central area becomes the rotor of the project. Vehicles are displayed, presented and handed over within a continuous interior landscape, with customers moving through the building as part of the collection sequence. Above and around it, bridges, terraces and glazed edges allow the showroom to be seen from multiple levels. The building makes the process of selection, presentation and delivery visible.
The roof and plan translate the motor diagram into an architectural system. Radial forms define the principal volumes. Circular voids, ramps, balconies and light openings create a field of rotation through the centre. The exterior develops this logic at urban scale, setting large curved and inclined forms within Shenzhen’s dense commercial context.
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Resolution
03
The project turns the headquarters into an active vehicle environment.
The building is organised by the same forces that define the product: rotation, field, movement, energy and precision. The museum explains the company’s identity and technology. The design centre supports future development. The conference centre and hospitality spaces create places for exchange. The showroom and pick-up area give the customer journey a clear spatial centre.
The result is a headquarters where brand, technology, workplace and public experience are held by one architectural system. The form follows the logic of electric motion and makes that logic visible in plan, section and sequence.
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